Fashionistas everywhere are breathing a sigh of relief as the cold gales of winter give way for light breezes and sunny days. Yes, summer is definitely in the air, and style savvy women across the UK are reaching for their shirts, skorts and wedges in anticipation of the hazy summer days ahead. If your spring/summer wardrobe is in much need of an injection of colour then look no further than the hottest S/S’14 trend… florals. Whether you are a shy retiring wall flower looking for a ditsy dress for a casual bohemian style, or a trend setter who wants to rock bold clashing prints with a leather biker jacket, this is definitely the 2014 pattern for you.
This season’s florals are so much more than just a print, with designers taking the iconic floral vibe and applying it across the board in feminine, utility and sport luxe styles. With everything from the soft pretty pastel hues seen at Nina Ricci, to the appliquéd blooms from Matthew Williamson, the catwalk was awash with florals so take heed and update your wardrobe stat.
Of course as you invest in your latest must have pieces for the season, it is vital that you update your fragrance at the same time. Warmer climes and heavy fragrances do not mix, so store your richer, stronger scents for Autumn/Winter and dabble in the delightful floral fragrances on offer. Just like the stunning pieces designed for the ultimate 21st century woman, each designer has captured the essence of their collection in a fragrance, and one of our absolute favourites is the wear anywhere fragrance Valentina Assoluto by Valentino. This seductive scent opens with invigorating bergamot and peach, and then warms in to deliciously powdery notes of jasmine, tuberose, vanilla and earthy woods.
Another Italian designer leading the way for stellar scents this season is the Sicilian inspired Dolce by Dolce & Gabbana. This heady fusion of white flowers is delicate and ultra-feminine, or if you prefer rose as your middle note then the Rosabotanica by Balenciaga is the perfect fragrance for you. Balenciaga have taken a classic scent and put their own modern twist on it to give a fresh, green summery scent that will lend itself to any occasion.
If however, you want to stay true to your country, the patriotic fashionista will look no further than the UK’s iconic fashion house, Burberry. The latest offering from Burberry is the welcome addition to the Burberry Brit family; Brit Rhythm. This fragrance is perfect for the bohemian chic women who live for festival filled weekends, as it was inspired by the power of live music. Brit Rhythm boasts a rush of British lavender with zesty, intoxicating orange and is guaranteed to give you a mood boost from the moment you spritz it on. For the free spirited woman who wants to live life loud and to the full, Burberry have created a great twist on a classic English scent that will turn heads for all the right reasons!
Whatever you are after, make sure you don’t leave the house without a spritz of some summery scents.
Find all your favourite floral fragrances at www.thelondonperfumecompany.com