Victoria’s Secret was founded as a shop where you buy lingerie without feeling embarrassed, even if you were a guy. Now, human nature or social convention (or both) may mean that’s impossible, but Victoria’s Secret has certainly brought lingerie into the mainstream, with Victorias Secret coupons helping to make their products as affordable as they are tasteful. Nowhere is that more evident than in the annual Victoria’s Secret Fashion Show.
The event has grown from a relatively small show in New York City to a global event, with the first webcast held three days after Superbowl XXXIII – where it was announced – and viewed online by over two million people, making it one of the first major webcasts to attract viewers in their millions. This event included such huge names as Tyra Banks and Heidi Klum among the Victoria’s Secret ‘Angels’, helping embed the annual show in the world’s conscience as a major event not just in the fashion calendar.
Since 2001, the show has been broadcast on American network TV, increasing its audience still further. Increasingly, the show has been about more than just fashion, with big name musical acts from the Spice Girls in 2007 (making their comeback to American TV following their reunion of earlier that year) to Taylor Swift and Ed Sheeran, who performed at last year’s show to the now-global TV audience. Other big names form Phil Collins to Kanye West have also played in various years, showing the extravaganza’s musical diversity, which is matched by the huge diversity of the costumes, the sets, and of course the models themselves, who come from all over the world to take part in an event that, thanks to big musical numbers and elaborate set design, has become a major cultural landmark even outside of the fashion world. Naturally, there’s always a big spike in the take-up of Victorias Secret offer codes right after the show!
What started largely as an attempt to boost share prices ahead of a sale has evolved into a massive multi-segment, all-singing, all-dancing live show, featuring over forty Victoria’s Secret Angels. Describing it as ‘a fashion show’ is a bit like describing the Super Bowl has ‘a game of football’. Indeed, CBS, who have aired the show since 2002, describe it as ‘the Super Bowl of fashion’, in reference to the show’s appeal to people who have little interest in fashion, just as the Super Bowl is watched even by those who never watch another game of football the rest of the year.
It’s not simply the lingerie or the models that attract viewers, although many of the world’s most famous models – over forty different models, last year – appear in the show, and of course everyone knows about Victoria’s Secret lingerie. It’s not even just the musical acts. It’s the shows status as a cultural touchstone: If you’re in the Victoria’s Secret Fashion Show, you’re in the big leagues, even if it’s just for that year. By tuning in, you’re guaranteed to see the biggest acts around, the most beautiful models, and the best lingerie the world has to offer that year. By getting Victorias Secret coupon codes you can be part of a cultural phenomenon.