Where can you get the best deals? Chances are you’ll probably turn to online stores first. E-commerce has exploded over the years and online retailers seem to know exactly what to do to score big with online shoppers. If you’re a savvy online shopper, there’s no doubt that you’ve encountered countless “unbelievable deals” and slashed prices.
How to get the best deal
While many of these deals may sound tempting, how do you know you’re really getting the best deal? There are so many online stores trying to part you with your money and many will resort to false advertising. If you want to be a savvy online shopper that always gets the best deal, try the following tips.
- Beware of the dynamic pricing trap
Many online merchants use various tricks to make an extra buck. One such trick is dynamic pricing. Using this sneaky trick online, merchants show different prices to different online customers based on your spending patterns, location, browsing history and the demand of the product at that given moment.
Have you ever wondered why the cheap airline ticket that you found yesterday is 20 percent more expensive today? A study by Boomerang Commerce published in 2015 showed how giant online merchants like Amazon make millions of dollars by making price changes to individual products several times every hour.
In order to avoid this pricing bias you should:
- Log out of any of your accounts e.g. Facebook, Twitter, email.
- Clear your cookies and browsing history
- Switch to anonymous browsing. There are browsers that allow you to switch to incognito mode.
- Change your home country to one that is less developed so as to get better prices (e.g. for airfare)
- Choose the localized version of the website. Avoid being redirected to the home country.
- Search for coupon codes
If you’re shopping on a website that allows you to use coupon codes at checkout, take advantage. Search the net for coupon codes before you make your purchase. If you’re on the merchant’s mailing list, chances are that some of those emails that you trashed included coupon codes that you could use toward discounts.
You can also get coupon codes from other sites that aggregate promo and coupon codes from online merchants. Make it a habit to never purchase anything online without first searching for a coupon.
- Reserve shopping for the right day of the week
There’s no better way to kill time on a lazy Sunday afternoon than browsing popular online retailers for deals. Whether you get a great deal or not will depend on what you’re looking for.
According to an article published in aNewsCafe.com, prices for different products are better on specific days of the week. The article pointed out that the best day to purchase laptops and PCs is Tuesday while Saturday comes with lower books prices on popular online merchant websites.
Special deals and discounts are often rolled out on Wednesdays, Thursdays and Fridays for many consumer products. However, a study by Airline Reporting Corporation that involved the analysis of over 130 million international and domestic airline tickets over 19 months showed that the lowest prices for airline tickets were offered on Sunday.
- Run price comparison checks
If you want to avoid overpaying for any particular product, compare prices on different websites. You can check different websites manually or take advantage of browser add-ons such as PriceBlink that compares prices from different merchants and notifies you if there are coupons available for that particular product. Alternatively, there are a ton of online daily deal sites that offer a rotating selection of the best deals on a variety of consumer products. While you never know what you’re going to find, it’s worth a quick look to see if a product you’re searching for is discounted.
- Let the items linger in your shopping cart
If you’re struggling over whether you’ve got a good deal or not, leave the items in your cart for some time before checking them out. This will not only help you avoid impulse buying but will also cause the retailer to offer you a deal in an effort to retain you. This will only work if you have an account and are logged in when you leave your cart.
With this information, you’re armed with the right tools to help you save money when shopping online. The next time you shop for something, try them out and see just how much you can save.
Meera Diwan is a curator, literature geek and author.She has several journals, articles and papers to her name.
Writing is her passion. She writes about mostly all genres.