Everybody loves the way their hair looks at the beach. Maybe it’s the fact that it’s a more relaxed atmosphere. But I think it has to do more with the natural work of the wind and the water and the waves on our hair. Throw some warm bright sun into the mix, and you’ve got hair that’s behaving in the most natural way. And we all like natural, deep down. Natural isn’t a look we often cultivate in our daily lives, but it’s one we can bring back into the waves of our hair using the new John Frieda product Beach Blonde® Sea Waves™ Sea Salt Spray. Here’s how it works.
Just like natural salt water dries a little bit of ocean minerals in your hair, giving it texture and body, Beach Blonde does the same. But unlike a pure, high salt content which can dry and damage your hair, Beach Blonde balances this potentially harsh element which the gentle nourishing oils of coconuts and other natural sources. Your hair won’t become dry at all, but it will still acquire the texture it can only get from salty water, just like at the beach.
Beach Blonde is appropriate for all places, not just the beach. The luxurious waves you can get with a few sprays of Beach Blonde are appropriate for the office, the street, the grocery store, the stage, wherever you find yourself. If you’ve got questions about how best to achieve the effects you’re looking for, JOHN FRIEDA® International Creative Consultant Harry Josh shows how you can get sexy, tousled, windswept waves even if you’re miles from a beach in his new video. In this video you can quickly learn how to adapt one look into another, with just a few steps. A bottle of Beach Blonde is hair versatility itself, and it doesn’t just work for blondes. Brunettes and redheads often report great results. So pick up a bottle and see how you can bring the beach to your hair, wherever you live.