In Jergens’ new ad campaign for their various skin moisturizing products, they let spokeswoman Leslie Mann riff on all the ways that dry skin is not nice at all. She reminds us, with a comedic timing and wit that can only be mentioned here, that healthy soft skin isn’t only important on the face, it’s important on the butt too. And it’s true. Everybody likes a nice butt, the softer the skin the better. We live in a butt-centric time. Just listen to pop music, and you’ll realize that the butt is to 2015 what the breasts were to 1995. Butts are in, and women aren’t just looking for bigger, rounder, and more buoyant. They want the skin beneath the fabric to be soft and moisturized, for whoever else gets access to that butt to enjoy. A butt with healthy skin is a happy, healthy butt, one of life’s simple pleasures.