Why Italian Fashion Is So Popular


Why The ‘Made In Italy’ Label Is So Valuable In The Fashion Industry

Quality and sensual style is born on the catwalks of Milan’s Fashion Week. Find out why Italian fashion is so dominant on a global scale.

When we think about the fashion capitals of the world, the mind frequently goes to four places: Paris, New York, London and of course Italy’s Milan. The latter sees off stiff domestic competition from the likes of Rome and Florence, making Italy a truly fashionable nation.

A Look At History

Countries don’t get a reputation for such sophisticated trends overnight, and Italy’s journey through fashion history is no different. Long before the names of Giorgio Armani and Prada were etched on the minds of consumers, it was between the 11th and 16th centuries that Italian manufacturers first began to produce luxury goods and hats from rich fabrics. However, from the 17th to 20th centuries, Italian fashion lost some popularity and was secondary to French style until the 1950s. At this point, Italian labels such as Gucci and Ferragamo began to rival well-known French brands such as Chanel and Dior. Since this renaissance, Italy hasn’t looked back and its fashion houses remain formidable.

Italian Style

What sets Italian trends apart from global rivals? The Italian sense of fashion is built upon classic timelessness. The notion of investing in quality pieces for your wardrobe that won’t date easily due to a passing trend, is seen on the streets of any Italian town or city.

People take a great pride in the assembly of their outfits and always look like they’ve spent time on their appearance, even when dressed casually to run errands. Of course, this could not be achieved without some quality clothing. Italian fashion is centred around the body and displaying it at its finest.

Fashion houses create slim-cut clothing; for women, this almost certainly means high heels and snug lines which ooze sexiness, regardless of your body shape. For men, the tailoring of an Italian suit will be soft and cut closely to the body to emphasise its physique. Oversized, loose-fitting clothing doesn’t have a place in Italy.


While the classic style of Italian clothing does include many traditional darker pieces, there is also plenty of room for some vibrant splashes of colour. This also comes across in gentleman’s clothing, certainly more than men in the UK would usually be comfortable with.

Italian men are not afraid to wear a red pair of tailored trousers, paired with a navy blazer, or a cobalt blue knitted jumper with some cream chinos. Typically, they might include one bold colour and then tone it down with some neutral shades.

Quality of Craftsmanship

The pure excellence of Italian-made clothing is illustrated with the proud ‘Made in Italy’ merchandise mark. The attraction of goods that display this label is notable on a global scale, particularly in the growing economies of places such as Brazil and China.

The Italians are renowned for their incredible attention to detail, whether they’re manufacturing men’s Italian leather bags, ladies’ cashmere sweaters, or a silk dress. So sought-after is this blend of quality textiles and perfect craftsmanship, that luxury fashion houses in the States, UK and France are known to outsource their own manufacturing to the Italian factories in order to guarantee the superiority which they desire.

The latest in Italian fashion can be found at Milan’s Fashion Week – dates this year are June 17-20th for Men’s Fashion Week, 20-26th September for the Spring/Summer 2018 collection and going into next year, February 21-27th, 2018 for the Fall/Winter 2018 show.

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